# Social Media Archiving
Social Media Preparedness for 2025
Gain practical tips to help your local agency elevate digital content, enhance audience engagement, and maintain legal compliance to stay ahead in the evolving social media landscape.
Original Air Date: January 23, 2025
Watch the Webinar Recording
Effective social media management in local government requires more than simply posting weekly updates. It’s about fostering resident engagement, building community trust, and maintaining compliance with open records laws.
Is your social strategy ready to meet the demands of 2025?
If you’re looking to optimize your social media approach this year, watch our expert-led webinar and discover how to:
- Build an effective strategy by defining your target audience, crafting a strategic content calendar, and creating posts that resonate with all residents in your diverse community
- Boost engagement through visuals, user-generated content, and platform-specific features that amplify your reach
- Maintain compliance with open records laws through purpose-built technology solutions
- Analyze and optimize your strategy to ensure continued success and impact
From best practices to compliance, learn everything you’ll need to execute your 2025 social media strategy with confidence.
About the Expert
Demand Generation Manager, CivicPlus
Meet Erin Cross, a seasoned marketing professional with a decade of experience exclusively in the B2B realm. Currently donning the hat of Demand Generation Manager at CivicPlus. With a decade-long journey in the field, Erin has become a maestro of content marketing and strategy. They bring a wealth of knowledge and a keen eye for detail to the table. Prior to CivicPlus, Erin has worked in education, finance, and technology – she has seen it all!