# Social Media Archiving
Social Media Content & Engagement Strategies for Govt: Ask the Experts from Government Social Media®
Learn everything you want to know about running government social media channels effectively.
Original Air Date: February 20, 2025
Watch the On-Demand Webinar
Struggling to create content that resonates and drives engagement on your agency’s social media accounts?
This past September, CivicPlus® aired a webinar in partnership with our colleagues at Government Social Media (GSM)® to answer your most pressing questions about using social media to connect with residents. In February, we partnered with GSM once again to share more insights and recommendations on topics the last session’s attendees were most interested in.
Fill out the form to watch February’s one-hour on-demand webinar led by CivicPlus® Demand Generation Manager, Erin Cross, Government Social Media® founder, Kristy Dalton, and Social Media Manager, Ariana Donley.
Discussion focuses on:
- Top challenges around content creation and engagement
- Real-world examples of strategies that work (and those that don’t)
- Actionable tips to help you craft compelling posts and connect with your audience
Don’t miss the opportunity to get expert insights on tackling your biggest content and engagement challenges.
Meet Your Hosts
Demand Generation Manager, CivicPlus
Meet Erin Cross, a seasoned marketing professional with a decade of experience exclusively in the B2B realm. Currently donning the hat of Demand Generation Manager at CivicPlus. With a decade-long journey in the field, Erin has become a maestro of content marketing and strategy. They bring a wealth of knowledge and a keen eye for detail to the table. Prior to CivicPlus, Erin has worked in education, finance, and technology – she has seen it all!
Ariana Donley
Social Media Manager, Government Social Media®
Ariana Donley is our team’s resident social media expert who coordinates, trains and hosts on all things related to social strategy and public engagement.
She joined Government Social Media in 2021 as a Web and Social Media Specialist and has a Bachelor’s degree in Journalism and minor in Human Rights from Southern Methodist University.
Ariana worked for TV news stations in Texas, Oklahoma and Alabama, applying her multimedia journalism skills in crime and courts reporting as well as anchoring. She initially served the Birmingham Police Department as a Crime Prevention Officer and later as the department’s first Public Relations Manager.
She is passionate about GSM’s mission to provide help and resources to government social media communicators and enjoys the positive and supportive team work environment. She also enjoys hosting and moderating webinars periodically to help GSM members get answers to their questions and was honored to serve as emcee for in-person events during the Government Social Media Conference in 2022, 2023 and 2024.
During time off, you will find Ariana playing with her three young children, working on a DIY home improvement project with her husband, reading a good book or enjoying the great outdoors with her favorite canine companion.
Kristy Dalton
Founder and Chief Executive Officer, Government Social Media®
Kristy Dalton is the founder and CEO of Government Social Media, the largest network of government social media professionals. She served in government for years, launching city social media profiles in 2008 when government agencies were just beginning to explore social media.
She became known across the country as the creator and host of “GovGirl”, a unique online video show sharing successes and challenges in digital government, and subsequently penned a column in Government Technology magazine.
Kristy authored the first Social Media for Government course for the LinkedIn Learning platform Linkedin, and she’s the executive director of the Government Social Media professional association, which she founded in 2015 to support those who handle social media for public sector agencies.
Kristy created the Government Social Media Conference – the largest social media conference specifically for government. The event brings government employees together with representatives of social networks like Facebook, Twitter, Instagram, Nextdoor & TikTok.